Traditional and Exquisite Dream Drapes at Lifestyle Store Nameg

 Located in Southern Avenue, on 56A, Raja Basanta Roy Road, “Nameg” is the recommended one-stop destination for everything handmade, unique and a cut above the rest. On Tuesday December 15 renowned Tollywood actress Arunima Ghosh launched the latest collection of traditional silk sarees at Nameg along with the three owners Namita Dashora, Meghali Barua Lahiry and Rupali Barua. Nameg is named after Namita and Meghali. Talking about the collection, the trio said, “We have made sure that we showcase only handcrafted products created by recognized and award-winning crafts persons from across India and abroad. We feel that sourcing products from recognized crafts persons will automatically ensure the quality of the products. The sarees have been curated from South India created out of the best silk fabric and adorned with embroidery work. These are pure handloom sarees perfect for any occasion.”

This quaint yet vibrant boutique-café spreads across a sprawling area of 3,200 sq.ft, and moves across three floors, every nook and corner of which is carefully and artistically designed to display the diligently handpicked variety of handcrafted treasures selected by the three enterprising women! Arunima Ghosh said, “It’s such a pleasure to be the face of Nameg. The sarees are beautiful, the colours are so vibrant. I love to wear sarees myself and I am going to pick up a few from here.” With winter knocking at our doors, it is also the season of weddings and get-togethers and what better time to drop in at the newest spot to sort the gifting needs! With assured exclusivity, the designer trio also offers a wide and stunning collection of fabrics, kurtis, tops, furniture pieces, home décor items, earthernware collection and even jewellery. Each of the handpicked sarees displays a unique style of its own, owing to the sheer variety of handloom weaves the designer den has to offer, celebrating the different regional offerings. From Kalamkari work on block-printed Mangalgiri sarees to a stellar collection of Jamdani, and a variety of sarees from Rajasthan, Telengana, Madhya Pradesh, Varanasi, Tamil Nadu and Bengal, Nameg is a saree-lover’s paradise, with the price range starting from just Rs 1500/-. To pair with the sarees, do not miss out on the jewellery collection, prices begin at only Rs 500/-.

About their latest venture Nameg, with the marrying of the modern and the traditional, Meghali says, “It is indeed a matter of pride that we in India have such a variety of exquisite handcrafted products to showcase.” And needless to mention, a successful shopping spree at the boutique must be ended with a hot cuppa over at the top-floor café, NARUMEG (derived from the names of the three friends, Namita, Rupali and Meghali).