Tribes India Outlet at Kolkata - Songoti | English

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Friday, October 2, 2020

Tribes India Outlet at Kolkata

 Keeping in line with the vision of the Prime Minister for making India Aatmanirbhar or self-reliant, the TRIBAL COOPERATIVE MARKETING DEVELOPMENT FEDERATION (TRIFED) or TRIFED is now all set to launch India’s largest handicraft and organic products marketplace, Tribes India E-Marketplace (market.tribesindia.com) tomorrow. This path breaking initiative, which will showcase the produce and handicrafts of tribal enterprises from across the country and help them market their produce/ products directly, is also a major leap towards the digitisation of tribal commerce. The Tribes India e-marketplace will be launched virtually by Shri Arjun Munda, Union Minister for Tribal Affairs, in the presence of Smt Renuka Singh, the Union Minister of State for Tribal Affairs, and Shri Deepak Khandekar, Secretary, Union Ministry of Tribal Affairs. On this occasion, Shri Munda will also flag off several other TRIFED initiatives that are aimed to support the tribal brethren. These include the inauguration of Tribes India’s outlets at Kolkata along with Rishikesh,  inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; partnership of TRIFED/ Tribes India with Amazon in their Seller Flex programme.


Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and e-Commerce partners as well as their own account in e-Marketplace. 

“The E-Marketplace will help us in onboarding large number of Tribals and Artisans and give them the immediate benefits of online trade. It will also facilitate B2B trade connecting tribals dependent on Minor Forest Produces and Medicinal plants to large buyers and manufacturers. This in turn will help ensure livelihoods for the tribal populations of our country and go a long way in making them self-reliant.” said Pravir Krishna, Managing Director, TRIFED.

Showcasing tribal products (produce and handicrafts) from all over India one place, the E-marketplace is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.
The occasion also will witness the launch of several other TRIFED initiatives and partnerships which will go a long way in furthering the inclusive growth and empowerment of the tribal artisans and suppliers.

Two new Tribes India Outlets in Kolkata and Rishikesh: Taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal artisans through marketing, TRIFED is continuing to expand its retail operations across the country. The two new outlets at Kolkata & Rishikesh, are the testimonies to these.

Besides stocking products – arts and crafts from all the 27 Indian States, the outlets will also focus on Van Dhan essentials and immunity boosters – essential products during the ongoing Covid pandemic.

The New Product Ranges from Jharkhand and Chhattisgarh: In addition to these initiatives, the two new tribal product ranges from the States of Jharkhand and Chhattisgarh will be included in the Tribes India product line-up. Trifed & Tribes India presents its own Multi Floral Honey, Forest Fresh, gathered by Santhal and Pahadia Tribals from Pakur, Jharkhand.

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