Wildcraft India forays into Personal Protective Gear (PPG) category and aims to deploy 1 lakh people in next 60 days to ramp up manufacturing

Kolkata : Wildcraft India Pvt. Ltd. (WIPL) embodies the spirit of “SELF-RELIANT” India: Make in India, by India, for India and the world - and is a pioneer in the outdoor & tactical gear category.Wildcraft’s brand philosophy has always been to encourage people to “rekindle the explorer within each of us, by embracing the uncertain and take the road less travelled! Today, when India & the world is grappling with fear and uncertainties and taking steps to adapt to the new normal, Wildcraft India– an Indian born brand takes their mission forward by entering the Personal Protective Gear (PPG) segment as a commitment to serve the nation during this unprecedented crisis.

This new normal requires one to relook at our ways, our beliefs, our attitudes & while we do this, at Wildcraft we believe we should use our passion as fuel & propel ourselves to embrace the uncertain. Being true to this belief, Wildcraft recently launched a versatile, functionally engineered, head to toe product line which included the tactical gear category. Under the tactical gear category, Wildcraft has developed an innovative 90-liter technical rucksack, that has been designed, developed & approved as the gear of choice recently for Indian Defense establishment. Wildcraft also developed a re-usable PPE coverall (Hz Series of Hazmats)to assist the Ministry of Textiles to overcome its urgent requirements & address the needs of Indian medics.Wildcraft India has also launched theSupermask™, with the proprietary filtration system for three types of particles. Each layer of the Supermask™ is engineered to filter out the coarser dust particles, bacteria and pathogens. It also offers effective splash resistance to prevent droplet penetration and moisture management with the super soft fabric.Wildcraft Supermask^TMhas been approved by government accredited agencies as per the parameters specified by BIS. Priced at only INR 150 per piece, reusable Supermask adheres to highest quality and safety standards.

As Wildcraft India strengthens their PPG category, the India-born brand releases an inspirational anthem ‘Hain Taiyaar Hum’that beautifully captures India’s vibrant diversity, indomitable spirit and its zeal for life.Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters& conceptualized by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style & self-belief.